合作社生活, 新的23,能容纳500人的十大网博靠谱平台娱乐场所, has appointed two Manchester-based creative agencies to deliver its website and a short film that brings the venue to life. International digital agency DEPT® has delivered the first phase of 合作社生活’s 全新体验式网站 而创意公司Music则设计了一款 展示场地的影片独特的室内空间.
The involvement of the two agencies is the latest in 合作社生活’s ongoing commitment to commission local businesses to be involved in the project. 5月, 合作社生活 announced that the beginning of construction of the venue kicked off £150million in orders to local firms. The spend is already benefitting dozens of businesses in Greater Manchester and the wider North West supporting jobs at this crucial time.
DEPT®, 他之前的工作包括formula e, 皇家赛马会和欧洲歌唱大赛, 开发了合作社生活的新体验网站. 与传统的场馆网站不同, the website will host exciting and interactive content with personalisation elements to enhance the experience for fans. As well as using the best CMS and integrating the functionality needed to manage dynamic content and drive performance that is scalable and efficient, the web journey will provide a seamless ticket-buying experience. The first phase was to position the brand and premium offer with media sections, 职业页面, 浏览, 要遵循的事件过滤器和票务.
Fans will be able to navigate the 120 live event opportunities each year with the website dynamically switching to support the user journey and personalisation expected to enable the site to switch from ‘ticket buying’ mode to ‘event day’ content supporting upgrades, 旅行计划和饮食选择.
随着项目势头的积聚, 合作社生活 has also commissioned a short film to bring the venue and its extensive range of fan experiences and bespoke interior spaces to life. Manchester creative agency Music has developed the video and social edits, which features a poem titled ‘The Ultimate Gig’ by Mancunian poet and broadcaster ARGH KiD (aka David Scott) read by Radio 1Xtra’s Yasmin Evans, as well as the track ‘Charlemagne’ by Stockport band Blossoms. The video features never-seen-before fly-through renders of the arena and sparks anticipation for the opening of 合作社生活 and the long-awaited return to live music experiences.
合作社生活, 哪一家将于2023年开业, is backed by investors City Football Group and international superstar Harry Styles, and will be one of the most socially responsible and sustainable venues in Europe when it opens.
莎拉服饰品牌, 市场营销及企业社会责任总监, said: “As progress on the construction of 合作社生活 continues, we are pleased to be working with local talent to creatively bring the venue to life using design and technology to create pioneering solutions. The venue is more than a music arena and the website needed to exceed expectations of live event websites. DEPT®的设计是美丽的, clever and will be crucial for us in the next three years and beyond, and we’re extremely excited to share the first phase of this evolution.
“Music’s sizzle reel is a really important expression for 合作社生活, that moves the dial with a visualisation of the most amazing spaces live entertainment offers today. This film sets the tone for what the venue will feel like, the words from ARGH KiD and Yasmin Evans beautiful narrate the story, and our sound summed up by the Blossoms energy to perfectly capture what we were looking for.”
布莱恩•罗宾逊, DEPT®英国董事总经理, said: “DEPT® is excited to create a unique website for 合作社生活 and digitally introduce the UK’s largest indoor arena to the world. 通过团结创造, 技术和数据, our plan is to echo the arena’s dedication to delivering world-leading experiences within its digital space.
“合作社生活 website is going to take entertainment venue websites to the next level; evolving from the traditional schedule of upcoming events into an exploratory platform, enticing content consumption in new and unexpected ways,罗宾逊补充道.
大卫·辛普森, 音乐创意总监, said: “It was pleasure to pull together some of our region’s best creative talents in David Scott, Yasmin Evans and The Blossoms to help promote the development of an amazing new Manchester venue like 合作社生活.”
